New Workshop - Kick off September and get better clients’

Saturday, September 10th from 11 a.m. – 4 p.m.



By now, you know that I represent freelance creative talent. But did you know that I also have another company called Pitch Perfect Presentation where I teach creative talent how to represent themselves?

I started Pitch Perfect because I realized that I couldn't represent all of the creatives that I met, but that I did have a LOT of advice and experience I was happy to share, from how to position their unique skill and connect with clients to how to manage multiple projects like a pro.

For all of you freelancers looking to up the ante this September, I'd love to share an upcoming workshop with you. It's called 'Kick off September and get better clients’. During this workshop, you’ll learn how to:

• define your unique skill or service
• develop your expandable pitch
• build your perfect client profile & call list
• identify and get past stumbling blocks
• create a compelling personal brand
• curate and present your work
• make your pitch to prospective clients
• conduct the pitch perfect follow up
• write and negotiate your proposal
• make your presentation
• manage your project like a pro
• turn your client into a repeat client

Price: $99

Location: In Good Company. 16 West 23rd street, 4th floor. New York City
(nearest Subway stops: R,W to 23rd & 5th, F.V to 23rd & 6th, 1 to 23rd & 7th or 6 to 23rd & Park)

For more information and to sign up please click here.

You can also contact me at justine@pitchperfectpresentation.com with any questions

I hope to see you there!

When should a brand change it’s logo, and should Plum Creative bite the bullet?

Updating your logo can be a hazardous undertaking – hit the mark and you give your brand a shot in the arm, but get it wrong and you alienate the very people you want to engage. Case in point – the recent GAP logo snafu. The logo outraged just about everyone to the point that the brand was forced to withdraw the logo (and apologize profusely). On the other hand, VIrgin Atlantic's new logo was perceived as lighter and more contemporary and was generally well received by customers and the design community alike.   So, when it was recently suggested to me that I give Plum Creative a new look, I decided to get some feedback from my peers.

Here’s the back-story. Plum Creative works with top-level talent freelance talent such as art directors, copywriters and illustrators. Depending on our client’s particular project needs, we’ll find the perfect person (or team) for the job and manage the whole thing from beginning to end.  This year I launched Pitch Perfect Presentation (http://www.pitchperfectpresentation.com/) so that I might share my knowledge with freelance talent beyond those represented by Plum Creative. Through seminars, workshops and one-on-one counseling I teach the business, interpersonal and project management skills creative talent need to turn their bright ideas into business (and essentially represent themselves).

So while both businesses have a different target audience – they are 2 sides are the same coin (and my face is on both). So here’s my question: should I re-brand Plum to tie in more closely with Pitch Perfect, or should the two remain totally separate?

I’d love to hear what you think and under what circumstances YOU would make the change.