There’s an upside to the end of summer

And that upside is Fall fashion! I already have my wish list - do you? Here’s my plan - invest in a few key pieces (handbag, boots and coat) and buy up to the minute fashion at affordable prices that I can mix and match with the rest of my wardrobe.

Now we all know the usual suspects for these pieces (H&M, Zara and Target), but there’s a new kid coming to town – Joe Fresh. Founded by Joe Mimran (the man behind Club Monaco), this Canadian brand is coming Stateside & giving us American’s a chance to snap up their classic-with-a twist collections at insanely good prices.



If you can’t wait until the store opens, check out their brand new website (and if the voice sounds familiar, it’s because it was penned by our very own Mark Welsh.)

Happy shopping!

It’s fun, it’s fresh and it’s orange. Check out the Hi5! Summer campaign for Joe Fresh

I’m sure you’ve all heard by now that Joe Fresh, Canada’s trendiest (and most affordable) brand, is hitting New York this Fall. Not only that but they’re turning 5!
To celebrate, Joe Fresh collaborated with Plum Creative’s Mark Welsh to develop an suitably fresh brand voice and Brynn Johnson to develop the visual direction and logo.
Check out the summer Hi5! Campaign on-line.(click on ‘see it now’)

Joe Fresh comes to New York

There’s nothing Plum Creative likes more than high-fashion at high street prices, so when we got the chance to collaborate with Canada’s pride and joy, Joe Fresh on the launch of the brand in the US we leapt at the chance.

The brain-child of Joe Mimran, the man behind Club Monaco, Joe Fresh offers fashion, accessories, skincare and beauty at prices that simply can’t be beat. The Canadians know a good thing when they see one and in just 5 years, Joe Fresh has become one of Canada’s favorite brands with more than 300 stores across the country.

The brand will make it’s US debut this Fall with it’s first store opening at 510 Fifth Avenue, New York.

We’ll keep you posted on upcoming developments and projects.