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Saturday, June 12, 2010

Hendrick’s gin campaign is pure delight

When we see something we love, we like to share and this month’s favorite campaign is the Hendrick’s Gin Curiositorium.

Created by New York based agency, LBi, this delightfully wacky website seamlessly weaves together a unique brand positioning, distinctive voice, fantastic illustrations and technological know how.

At first glance the website is a dizzying mix of Victorian high jinx, Monty Python’s Flying Circus, odd (but possibly useful) facts and recipes that you can’t wait to try. But it’s the unique brand positioning that really appeals to me. Not many companies declare that “it’s not for everyone” straight out of the gate, but in doing so Hendrick’s have clearly identified their customer as unique, discerning and a person who colors just outside the lines. If you relate to those qualities (and like gin), the chances are you’re going to want to be a part of this gang.

Bottoms up!

Hendricks Gin

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