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Wednesday, May 11, 2011

It’s fun, it’s fresh and it’s orange. Check out the Hi5! Summer campaign for Joe Fresh

I’m sure you’ve all heard by now that Joe Fresh, Canada’s trendiest (and most affordable) brand, is hitting New York this Fall. Not only that but they’re turning 5!
To celebrate, Joe Fresh collaborated with Plum Creative’s Mark Welsh to develop an suitably fresh brand voice and Brynn Johnson to develop the visual direction and logo.
Check out the summer Hi5! Campaign on-line.(click on ‘see it now’)

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