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Monday, February 21, 2011

Formavision collaborates with Brian Atwood and The Jones Group

“Upper East Side poshness, mixed with downtown cool, along with Parisian sophistication” That’s how Brian Atwood describes his new line ‘B Brian Atwood’ which he launched in partnership with The Jones Group. 

A shoe that works this hard for a girl clearly needed a pretty special showroom and Jones turned to Sebastien Agneessens of Formavision to bring his high-concept eye to the space. Taking his inspiration from exotic skins, Sebastien created a sculpture that resembles the tail of an alligator undulating through the showroom – it’s mirrored scales reflecting the hand drawn murals on the wall and displaying the shoes in a kaleidoscopic fashion.   The effect is quite stunning with the sculpture and shoes appearing to be jewels in a box.

The new line will be available to us mere mortals for the much less gasp-worthy price point of $200-600 and can be found at Saks, Nordstrom, Barney’s Co-op and starting mid-August.

I already have a pair on my summer wish-list!

To see more of Formavision's work, check out their website at:

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