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Monday, August 16, 2010

Virgin Atlantic's new logo

Here's the dish, I have a crush on Richard Branson. No, it's not the strawberry blond hair and goatee, but rather his natural grasp of business and branding principals that have me all of a twitter.

When it came to re-positioning the “high quality, value for money” airline, the task was put into the hands of London's Circus and Johnson Banks.

I was intrigued to see what Mr. B and his creative partners would serve up and they didn't disappoint. While it speaks to the brand's heritage and integrates the original 'Virgin' mark, the overall feel is lighter and more contemporary. As with any new look, it'll have it's fans and critics, but to my mind it's success lies in it's consistency. The new identity is applied dynamically and with thought across all applications - from the plane itself (those pesky windows are a challenge to logo application), to signage and boarding passes.

See what you think.

While you're at it - check out the time lapse movie (courtesy of Johnson Banks) on the livery make-over.

Virgin Atlantic plane livery time-lapse movie from johnson banks on Vimeo.

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